OFFICIAL: NIKE BASKETBALL BHM
2013-01-16, 01:12 AMNike BHM系列主題鮮明，旨在向發揮自己的影響力，讓世界更為精彩的運動員們致敬，其中包括Didier Drogba、Serena Williams和Kevin Durant。
“黑人歷史月” (Black History Month)代表廣泛，包括：公民領導、社會民主、社區組織、等等。
為了突顯黑人歷史月非比尋常的意義，Nike推出BHM系列產品，並以此為基礎不斷擴大體育對於社會的影響力。2013年Nike BHM系列以“Be Bold. Be True”為口號讚譽三名運動員無所畏懼，對夢想不懈追求的體育精神。
2013 Nike BHM系列將於1月29日在香港正式發售，產品包括了七款運動鞋。每款產品均採用統一風格打造，以黑、灰、棕為基調，配以橙色點綴，這一鮮亮大膽的色彩恰與“Be Bold”的口號遙相呼應，也揭示出Nike自1972年成立以來貫徹始終的大膽基因。
現在，各級別的運動員比以往任何時候都更具力量，他們通過自己獨特的能力將影響力擴張至體育之外。足球巨星Didier Drogba、網壇傳奇人物Serena Williams和籃球傳奇Kevin Durant都致力於回饋社區，為Nike BHM系列帶來了創意靈感。
Nike為三位運動員分別打造了其專屬標識。Didier Drogba的標識是一個和足球融合在一起的燈泡，以代表他不斷致力於在非洲貧困地區推廣太陽能燈泡。Serena Williams的標識是一個閃光的網球，以顯示她是如何推動年輕女性的賦權運動，特別是通過她在肯亞資助建設的一所中學。Kevin Durant的標識是一個雲型圖案的籃球箍，代表著年輕運動員的希望和夢想，同時也反映了他對故鄉馬里蘭州Seat Pleasant一家康樂中心的支持，他表示那個地方曾幫助他實現夢想。這三個圖示將被融入Nike BHM獨特的印刷圖案，貫穿於整個系列。
Nike BHM系列得益於Nike Sportswear休閒產品和Nike Basketball高性能產品的共同努力。Nike Sportswear BHM包括Nike Lunar Force 1、Nike Air Force 1 Foamposite Hi、Nike Dunk Sky Hi以及Nike Air Force 1 Downtown。而Nike Basketball則為BHM系列提供了KD V、LEBRON X和KOBE 8 SYSTEM的特別版；這三個版本均採用黑色、灰色和橙色，並配有Nike BHM的簽名圖案。所有鞋款將在1月21日（星期一）馬丁·路德·金（Martin Luther King Jr）紀念日亮相球場。
為秉承回饋社會，激勵青少年發展的優良傳統，Nike公司將會從Nike BHM系列的銷售額中拿出一部分捐贈給”Big Brothers Big Sisters of America”組織。
Black History Month represents many things. Civic leadership, social stewardship, community activation and much more.
Nike recognizes the importance of this meaningful month with not only a product collection, but a larger recognition of the power of sports to impact society. The 2013 Nike Black History Month Collection mantra, “Be Bold. Be True.” celebrates three athletes fearless in action and fueled by a purpose.
Consisting of seven shoes, two t-shirts, a Destroyer jacket, Nike Elite socks and 5-panel hat, the 2013 Nike BHM Collection will debut beginning January 26. A consistent design aesthetic weaves through each product in the collection, with a color palette including black, grey and brown highlighted in orange. The color orange is particularly meaningful with its bold hue and tie to Nike’s DNA since its 1972 inception.
Now more than ever, athletes at all levels have a unique ability to extend their voice beyond sports. Soccer superstar Didier Drogba, tennis legend Serena Williams and basketball phenom Kevin Durant provide creative inspiration for the product collection based on their commitment to giving back to their communities.
All three athletes celebrated in this year’s collection with each having an individual logo created. Drogba with a light bulb morphed with soccer ball, representing his ongoing involvement in bringing solar light bulbs to impoverished areas in Africa. Williams’ icon consists of a tennis ball emanating with lighting bolts, showing how she empowers young women, especially through the secondary school she helped build in Kenya. Durant’s icon represents hopes and dreams of young athletes, with a basketball hoop merging with a cloud formation, a nod to the support he has given to his hometown recreation center in Seat Pleasant, Maryland, a place he attributes for helping him realize his own dreams. The three icons are infused into a distinct Nike BHM print pattern that appears throughout the collection.
The collection is a dual effort between Nike Sportswear lifestyle product and Nike Basketball performance product. Nike Sportswear BHM shoes include the Nike Lunar Force 1, Nike Air Force 1 Foamposite Hi, Nike Dunk Sky Hi and Nike Air Force 1 Downtown. Nike Basketball shoes complete the BHM collection with special versions of the KD V, LEBRON X and KOBE 8 SYSTEM; all three featuring black, grey and orange with the signature Nike BHM print. These signature shoes will debut on court during pro basketball’s Martin Luther King Jr. tribute day on Monday, January 21 .
29.1.2013
NIKE BASKETBALL
hleung@hk-kicks.com
HK-KICKS.TEAM
HK-KICKS.TEAM
此篇文章於 2013-01-17 03:08 PM 被 h-leung 編輯。
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